Batch LDN
Batch LDN Founders: Building A Fashion Brand Against The Rules, Robbery, Retail & Why Sustainability Alone Won’t Sell
How do you convince people to spend £400 on a suit… and then wait up to eight weeks for it?
That is exactly what Sam and Julian, the founders of Batch LDN, have managed to do.
In this episode of Building The Brand, they share how two founders with no fashion background built one of the most interesting menswear brands in the UK by doing almost everything differently.
Batch LDN is not a traditional fashion brand. They do not hold huge amounts of stock. They do not rely on fast fashion cycles. They do not lead with endless paid ads. Instead, they batch customer orders together, make every item to order in London using premium Italian fabrics, and have built a brand around quality, community, retail experience and smart casual menswear that actually fits modern life.
But this conversation is not just about suits.
Sam and Julian talk openly about why industry naivety became an advantage, why sustainability alone was not enough to drive sales, how a real-life robbery became one of their most successful marketing moments, why having the right co-founder changes everything, and why they chose to build through physical retail first when most fashion brands start online.
They also break down how Batch LDN has attracted celebrities, sports teams and investors, why Romesh Ranganathan became involved in the brand, how they became the official menswear supplier to Burnley Football Club, and what comes next as they look to expand the product range, grow online and take Batch international.
IN THIS EPISODE, THEY SHARE:
▪️ How Batch LDN created a made-to-order casual suit brand
▪️ Why customers are willing to wait four to eight weeks for clothing
▪️ How batching orders helps reduce waste, stock risk and cost
▪️ Why premium Italian fabrics and London manufacturing became core to the brand
▪️ Why Sam and Julian’s lack of fashion experience became a superpower
▪️ How sustainability shaped the business internally but failed as the lead marketing message
▪️ Why quality, value and product had to come before sustainability in the external story
▪️ How a robbery at their store became a viral marketing campaign
▪️ Why the “See It. Say It. Suited.” campaign put Batch on the map
▪️ The importance of having the right co-founder in a startup
▪️ Why physical retail became Batch LDN’s strongest sales channel
▪️ How their Covent Garden flagship became a shop, event space, brand hub and community engine
▪️ Why 80% of Batch’s revenue comes through retail
▪️ Why seven out of ten people who try on a Batch suit in-store buy one
▪️ How Batch built community through events, fittings, content and customer relationships
▪️ Why the founders hired a creator and doubled down on storytelling instead of paid ads
▪️ How celebrities including Romesh Ranganathan, Ashley Walters, Simon Pegg, Ant and Dec, Josh Denzel and others have worn the brand
▪️ Why Burnley Football Club chose Batch as its official menswear supplier
▪️ What the founders have planned next across new products, online growth, sport and international expansion
WATCH THE FULL EPISODE ON YOUTUBE
