ABOUT
This is not a surface-level origin story podcast.
Building The Brand is a business podcast for people who want to go deeper than the headline version of success.
Hosted by James Burtt, the show features in-depth conversations with founders, entrepreneurs, creators, and operators who have built standout brands, businesses, and platforms.
It is a show about the thinking behind growth.
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This is not a surface-level origin story podcast.
Building The Brand is a business podcast for people who want to go deeper than the headline version of success.
Hosted by James Burtt, the show features in-depth conversations with founders, entrepreneurs, creators, and operators who have built standout brands, businesses, and platforms.
It is a show about the thinking behind growth.
LISTEN TO THE SHOW
What makes Building The Brand different is its format
When a guest lands on something valuable, James pauses the conversation to break that moment down - highlighting the lesson, the principle, or the mindset shift listeners should really be paying attention to.
There are plenty of podcasts where successful people tell polished stories after the fact.
Building The Brand exists to get closer to the reality of how things are built - the decisions, trade-offs, doubts, pivots, and moments of conviction that shape real growth.
Turn insight into action...
This show is for founders, creators, marketers, operators, side-hustlers, and ambitious people building something of their own.
Each episode comes with a companion blog and downloadable Brand Build Blueprint - built to help you turn insight into action, and apply the biggest lessons from the conversation to your own brand, business, or next move.
If you care about business growth, personal brand, momentum, positioning, marketing, leadership, and long-term thinking, you’re in the right place.
Meet the host
James Burtt
James Burtt is a podcast producer, brand strategist, and interviewer who helps founders, brands, and talent turn ideas and expertise into media that creates visibility, authority, and commercial value.
Building The Brand reflects that same approach: deep conversations, practical insight, and a focus on what actually works.
Not how to. This is how you.
Meet the host
James Burtt
James Burtt is a podcast producer, brand strategist, and interviewer who helps founders, brands, and talent turn ideas and expertise into media that creates visibility, authority, and commercial value.
Building The Brand reflects that same approach: deep conversations, practical insight, and a focus on what actually works.
Not how to. This is how you.
Want to feature on the podcast?
Built something with real momentum? Apply to be a guest on Building The Brand and share the thinking, decisions, and lessons behind the journey.
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