The business podcast for people who don’t just want success stories -
they want to understand how success is actually built.
The business podcast for people who don’t just want success stories - they want to understand how success is actually built.

Hosted by James Burtt, Building The Brand goes beyond surface-level interviews to uncover the thinking, decisions, and lessons behind standout brands, businesses, and creators.
Most business podcasts tell the story.
Building The Brand breaks it down.
When key moments emerge in the conversation, James pauses to unpack what the guest has really said - turning experience, insight, and hard-earned lessons into practical thinking for the listener.

Hosted by James Burtt, Building The Brand goes beyond surface-level interviews to uncover the thinking, decisions, and lessons behind standout brands, businesses, and creators.
Most business podcasts tell the story.
Building The Brand breaks it down.
When key moments emerge in the conversation, James pauses to unpack what the guest has really said - turning experience, insight, and hard-earned lessons into practical thinking for the listener.
Whether you’re growing a business, building a personal brand, launching a side project, or sharpening the way you think, this show is designed to give you more than motivation.
Expect conversations around:
Brand growth, business models, mindset, marketing, leadership, visibility and scale.


Selected episodes also include a companion blog and downloadable Brand Build Blueprint - designed to help you take the biggest ideas from the conversation and apply them to your own business, brand, or next move.
Selected episodes also include a companion blog and downloadable Brand Build Blueprint - designed to help you take the biggest ideas from the conversation and apply them to your own business, brand, or next move.

Each episode features in-depth conversations with founders, entrepreneurs, creators and operators who have built real brands, real businesses, and real momentum.
Not just advice. Real insight from people who’ve built it.


Join the Brand Builder Newsletter for exclusive Brand Builder Blueprint downloads packed with key actionable insights from every episode, plus bonus content delivered straight to your inbox. Be first to hear about new podcast releases, fresh articles, and practical ideas to help you build your brand with more clarity, confidence, and momentum.
Built something with real momentum? Apply to be a guest on Building The Brand and share the thinking, decisions, and lessons behind the journey.